Moving mountains
TAKING OUR VALUES TO THE NEXT LEVEL
Key elements of The Guild’s mission and shared vision are to set the highest standards and to empower, educate and elevate — each other, our teams, and our industry overall. Now we want to push even higher.
In an industry defined by innovation and defying expectations, we believe we can go beyond raising standards and also raise support. The Guild is proud to shine light on organizations that, much like our own, are powered by incredible humans who move mountains to make dreams come true.
SUMMER 2025: SOS OUTREACH
We are pleased to announce a campaign supporting SOS Outreach, a nonprofit dedicated to helping children thrive through outdoor mentorship programs.
With a focus on snow sports, SOS is active in 15 communities nationwide. On and off the mountain, they encourage kids to step outside their comfort zones in order to build character and resilience, grow confidence and leadership skills and cultivate strengths that last a lifetime.
Led by Member ATI / SOLUS in Utah,
The Guild has pledged a $25K match on donations to SOS Outreach this summer.
SOS IMPACT 2024 - 2025
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⌛ 77,220 HOURS SPENT OUTSIDE
SO. MUCH. TIME. Outside, together. Away from phones. Good for the body & soul. That's powerful.
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🏂 3,483 PARTICIPANTS ENGAGED
An increase of more than 500 kids over the previous year. What’s possible for the year ahead?
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🗺 15 COMMUNITIES NATIONWIDE
From Seattle to Steamboat to Detroit… we’re united by one vision: Ensure every child has the opportunity to thrive.
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👷 7,590+ HOURS OF COMMUNITY SERVICE & WORKSHOPS
Our programs keep giving off-hill, too, by giving back. Leaders are made through Junior Mentoring, Community Service, Career Development Workshops and more.
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❄️ SCHOLARSHIPS SUPPORTED 13,745 DAYS ON SNOW
And that’s just our winter programming! From snow to summer hikes, everyone belongs and thrives from time outside.
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🤘 660+ VOLUNTEERS CHANGING LIVES
17,500+ hours donated by mentors, alumni, & board members. It takes a village and ours is so strong. Grateful to all who give their time in addition to financial contributions.
Make a donation.
You may already support other amazing causes and organizations. You may think this is a great program but feel disconnected from snowsports. Or for other reasons… you simply aren’t sure if this applies to you.
But if you’ve skied this far down the page… we’ll make our final plea very simple. Help us lift up this organization that does so much to remind our young people where real magic occurs: by connecting with others.
That, hopefully, is a foundational belief for our entire industry.